Lloyds Bank – Lend a Hand Mortgage
Fridge Raiders – Chicken Skewers
Sailor Jerry spiced rum
Adidas – Find your Glow, Bring it Home.
For and against arguments for screening for Group B Strep.
HK Wentworth and Hekko – The Soldering Experts.
HOVIS NIMBLE BREAD
Objective: Nimble has always been seen as an old fashioned brand of bread. Since the acquisition from Hovis we want to increase the sales of Nimble to women who are dieting in preparation for the summer.
Target market: Gym going women
Strategy: The advertising will achieve it’s objective by showing gym-goers that working out isn’t the only way to lose weight ready for summer.
Proposition: For that lighter feeling
Product/Service: Marigold Extra Life Gloves
Objective: To attract a new market (young adults) and convince them to buy Marigold Extra Life Gloves
Target Market: 18-25 year olds
Strategy: The advertising will achieve it’s task By incorporating cleaning into aspects of pop culture to bring Marigold Gloves to the attention of a younger audience.
- Keeps hands clean – away from gross stuff
- Protects hands from harmful stuff
- Tough, durable and comfortable – nicer to use
Competition: Cheaper own brand rubber gloves, throw away latex gloves
Mandatory: Pack shot
Tone of voice: Colloquial, fun, playful
Desired consumer response: Laugh out loud and buy Marigold Gloves
Media requirement: 3 executions of print campaign