Creative Advertising

Adidas – Find your Glow, Bring it Home.

 

 

Milguard Ocean – Spec ads.

milguard ocean 2where do fishnets belong

For and against arguments for screening for Group B Strep – Spec ads.

antibioticsFor GBS

HK Wentworth and Hekko – The Soldering Experts – Spec ads.

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Spec OOH Ads – Hovis Nimble bread.

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Spec Social Media ads – Hovis Nimble bread

 

THE BRIEF

Objective: Nimble has always been seen as an old fashioned brand of bread. Since the acquisition from Hovis we want to increase the sales of Nimble to women who are dieting in preparation for the summer.

Target market: Gym going women

Strategy: The advertising will achieve it’s objective by showing gym-goers that working out isn’t the only way to lose weight ready for summer.

Proposition: For that lighter feeling

 

 

Spec Ad – Marigold Gloves

THE BRIEF 

Product/Service: Marigold Extra Life Gloves

Objective: To attract a new market (young adults) and convince them to buy Marigold Extra Life Gloves

Target Market: 18-25 year olds

Strategy: The advertising will achieve it’s task By incorporating cleaning into aspects of pop culture to bring Marigold Gloves to the attention of a younger audience.

Proposition: #MakeABandCleaner

Support:

  1. Keeps hands clean – away from gross stuff
  2. Protects hands from harmful stuff
  3. Tough, durable and comfortable – nicer to use 

Competition: Cheaper own brand rubber gloves, throw away latex gloves

Mandatory: Pack shot

Tone of voice: Colloquial, fun, playful

Desired consumer response: Laugh out loud and buy Marigold Gloves

Media requirement: 3 executions of print campaign

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